Portfolio | Crump Media
MLM Start-Up Launch System

Lead Generation + Event Marketing + LIVE Launch

A Global GO AI Launch System for a Start-Up MLM Built to Capture, Track, and Convert at Scale.

An affiliate-driven, high-performance system designed to support 100,000+ attendees, ensure accurate attribution across 1,500+ partners, and maximize enrollments before, during, and after a live company launch.

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  • Role Design + Development Team
  • Duration Launch Sprint
  • Platforms Responsive Web + Live Event UI
Global Launch Infrastructure
04 4-Phase Launch System
Multilingual Deployment English + Arabic
Cross-Platform Access Desktop + Mobile
Live Event System Real-Time Countdown + Entry Flow

Launch Coverage

04 launch phases designed, localized, and shipped

Overview

This case study focuses on how we structured the GO AI launch across language, device, and launch-state changes.

Project Summary

We built a launch experience that started with early-access registration, localized the key entry points for Arabic-speaking users, and then carried confirmed users into a countdown and live-stream experience.

Goal

Create one coordinated journey that could capture demand, keep people warm before launch, and transition them into the live event without breaking the story or the user handoff.

Deliverables

Responsive landing pages, bilingual registration states, countdown views, live-stream and chat layouts, referral-aware entry points, and launch-ready operational integrations.

Problem

The launch needed to feel like one planned sequence even though the experience changed dramatically from registration to countdown to live event.

The company needed a clear first-touch page for traffic coming from affiliates and campaigns, a multilingual path for broader reach, a post-registration state that kept users engaged before launch time, and a live event view that felt like a natural continuation instead of a disconnected destination.

  • The registration experience had to stay fast and clear on both desktop and mobile.
  • Localization needed to preserve the same structure and intent in Arabic without losing conversion clarity.
  • The countdown state had to switch cleanly into a live stream and chat experience at launch time.

Solution

We solved this by designing the launch as a connected sequence of states with shared structure, consistent messaging, and a timed handoff into the live event.

01

Bilingual lead capture

We built the early-access page so the core message, event details, and form flow stayed clear across English and Arabic entry points.

02

Countdown with next actions

After registration, the experience shifted into a countdown page that reinforced urgency, confirmed launch details, and gave users immediate actions to take before the event.

03

Live launch handoff

When launch time arrived, the experience switched into a live-stream and chat interface so the audience could watch, engage, and stay inside the same product journey.

Screenshots

Use a refined slider and supporting collage to make the product feel richer and more alive.

Feature Walkthrough

Swipe through the key product moments.

01 / 04

Launch walkthrough

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Welcome
Hydration Active
Sleep Active
Movement Active
Continue
3-step setup
02 / 04

A connected launch journey

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Today
82% goal
Hydration 6 / 8
Movement 7.4k
Sleep 7h 42m
03 / 04

Insights without the overload

A web companion turns recent behavior into simple comparison cards and charts that are easy to trust.

63% Retention
+34% Engagement
4.7 Rating
04 / 04

Moments that keep users coming back

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Streak
6 days in a row
Smart reminder Stretch break in 10 min

Final launch details appear here once the selected case study loads.

Launch walkthrough

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Results

Use comparison cards to make the impact feel immediate and easy to trust.

Before vs After

7-day retention 41% → 63%
Onboarding completion 58% → 84%
Daily check-ins 1.8 → 3.1
User satisfaction 3.9 → 4.7

Outcome

We shipped a launch system that kept the story, timing, and user handoff consistent across the full campaign.

The redesigned experience increased onboarding completion and made the app feel more supportive, which translated into stronger daily engagement.

Tech Stack

Keep the stack visible so recruiters and clients can quickly understand what was used.

Design

Figma FigJam After Effects

Frontend

HTML5 CSS3 JavaScript

Motion & Delivery

GSAP Style Motion Responsive Layout Web Performance